Over the
searching resulted that, Kilroy travels has expanded widely on network
communities and social media. It has own community on Facebook, there are many
follower on twitter, and the media sharing contains lot of material about their
trips especially on YouTube and Facebook. For example in Facebook, you can find
lot of pictures and videos from destination, new event and trip package
information, allotments and sweepstakes, and Facebook is really good place to
see what the people think and share about the destinations. Only thing what
they could improve is to use more imagination. I found some few applications,
for example the Kilroy Blog, which is good, but they should maybe invent more
different kind of apps, which can be used also through mobile devices. Or how
about “Kilroy Game”, where you can simulate the trip that you have planned?
Kilroy is
doing really well on social media. It has so so powerful activity and so many
people are connected to it. But there are some new social media tool such as
Google+, where the Kilroy is not so participated, but it depends also how the SNS-tool’s
usage is, so it would be good if Kilroy will look up for more different kinds
of media sharing and social media tool, and make the information available
everywhere.
Kilroy
doesn’t use any kind of banners and pop-ups, so when they have some seasonal
discount prices or new trip packages, I think they should promote it by using
some display advertisements. It’s very good way to highlight the company’s
product and definitely some people interests to the ad. Nowadays the QR codes
are coming up also in Finland. If they have some advertisements outdoors, for
example on their office window, or some posters in the city, QR is a great
addition to search more information about the company and its offerings.
About the
encyclopedias and dictionaries, especially in Wikipedia, the Kilroy’s
information is very scarce. I also searched by Google and the Wikipedia page
didn’t show up. Kilroy should improve their Wikipedia page by adding more
information, and about the language option, it’s only in English and Danish, so
they should also offer more varieties in languages, because Kilroy has its
activity also in other European countries.
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