tiistai 20. maaliskuuta 2012

Kilroy Travels on social media and media sharing

Over the searching resulted that, Kilroy travels has expanded widely on network communities and social media. It has own community on Facebook, there are many follower on twitter, and the media sharing contains lot of material about their trips especially on YouTube and Facebook. For example in Facebook, you can find lot of pictures and videos from destination, new event and trip package information, allotments and sweepstakes, and Facebook is really good place to see what the people think and share about the destinations. Only thing what they could improve is to use more imagination. I found some few applications, for example the Kilroy Blog, which is good, but they should maybe invent more different kind of apps, which can be used also through mobile devices. Or how about “Kilroy Game”, where you can simulate the trip that you have planned?

Kilroy is doing really well on social media. It has so so powerful activity and so many people are connected to it. But there are some new social media tool such as Google+, where the Kilroy is not so participated, but it depends also how the SNS-tool’s usage is, so it would be good if Kilroy will look up for more different kinds of media sharing and social media tool, and make the information available everywhere.

Kilroy doesn’t use any kind of banners and pop-ups, so when they have some seasonal discount prices or new trip packages, I think they should promote it by using some display advertisements. It’s very good way to highlight the company’s product and definitely some people interests to the ad. Nowadays the QR codes are coming up also in Finland. If they have some advertisements outdoors, for example on their office window, or some posters in the city, QR is a great addition to search more information about the company and its offerings.

About the encyclopedias and dictionaries, especially in Wikipedia, the Kilroy’s information is very scarce. I also searched by Google and the Wikipedia page didn’t show up. Kilroy should improve their Wikipedia page by adding more information, and about the language option, it’s only in English and Danish, so they should also offer more varieties in languages, because Kilroy has its activity also in other European countries.

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